PETE NORDSTROM
Copywriter Creative Guy
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THE UNAVAILABLE CAMPAIGN

There are 40 million internally displaced people, or IDPs, across the world. Forced to flee their homes, they haven’t crossed a border. So almost nothing is available to them. No asylum, no home, no rights. With the entire world focused on refugees, how did we raise awareness for IDPs?

By using the way the internet tells us content is unavailable, to show the things that are unavailable to internally displaced people.