video content optimized for social with playful animations and subtitles
gifs that poke fun at jargon that gets in the way of getting business done
in the spirit of getting business done, we made case studies in 16-Seconds
Money. Pointless meetings. Terms like, “boil the ocean.” A lot of things stand in the way of getting business done. So, we created the Get Business Done campaign. And the goal was to take on all of them.
My partner and I created all the digital assets, and established the lighthearted new social tone for the brand – which redefined B2B for American Express.