PETE NORDSTROM
Copywriter Creative Guy
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MADE IN KOREA

Samsung Unpacked 2019 was the most anticipated mobile event of the year. Would the first foldable smartphone, the Galaxy Fold, finally be revealed?

With the rumors, speculations and fan leaks already swirling, we embraced the confusion surrounding the event and added to it in a way that only Samsung could: A global campaign written in Hangul – the Korean alphabet – a writing system that 99% of the does not understand.

AWARDS
Cannes Lions Bronze (Design: Social Engagement)
One Show Shortlist (Direct Marketing: Billboards and Transit)
One Show Shortlist (Social Media: Active Engagement)