PETE NORDSTROM
Copywriter Creative Guy
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FRUITS AND VEGGIES SOCIAL MEDIA

Why do kids wanna snack on Doritos and sip Sprite all day? Because advertisers spend big money to jam junk food down their throats.

So, when Michelle Obama and the Partnership for a Healthier America asked us to help fight childhood obesity, we fought advertising fire with fire. How? By starting a brand (it’s called FNV), enlisting fancy celebrities, buying big media placements, and beating them at their own game.

I helped established the social media tone for the brand, which is still going strong.