PETE NORDSTROM
Copywriter Creative Guy
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BRITISH FAMOUS

British tourism is suffering. American millennials are choosing travel destinations with experiences that appeal to their interests – like dope rock concerts, and brunch.

We wanted to show them Great Britain has that stuff too.

But millennials don’t listen to brands. So, we got "British Famous" influencer Diane Morgan to talk to them for us. And through a series of four films and 256 pieces of content, she got their attention by doing things they love, in British locations they’d adore.